3인 리뷰어의 리뷰가 너무 상반되어 문의를 드립니다

3인 리뷰어 중 2인의 긍정적인 피드백과 1인의 부정적인 피드백이 있습니다. 결과를 리젝입니다. 최종적인 결과에 부정적인 1인의 피드백이 결정적이였습니다. 내용을 공유드리니 논문을 어떻게 교정 및 수정을 해야 하는지 아니면 다른 저널을 투고를 하는 것이 올바른지 문의를 드립니다. 참고로 한번 더 투고를 하였을 때 편집자는 먼저 결정된 사항을 무시할 수 없으니 논문의 설계나 내용의 수정사항 없이는 심사를 할 수 없다고 하였습니다.

- Reviewers Comments and Suggestions for Authors

1. The problem discussed in the article is very interesting. It is interdisciplinary in nature, as it covers the fields of: health science, music, as well as digital technologies and marketing.The authors verified the hypotheses concerning the difference in the power spectral density (PSD) of the alpha wave, beta wave, and theta/beta ratio between the two groups of virtual reality video viewers and general video viewers. The procedure of the EEG experiment carried out on 20 participants was clearly presented. The obtained results were also analyzed correctly.Although the authors are aware of the limitations of the obtained results, since the study was conducted on a small sample with a homogeneous structure, including only men aged 22, the application values of the results of the study, are worth emphasizing. The authors pointed to significant differences in the responses of users who experienced K-pop VR video content and those who experienced the normal K-pop video content. They emphasized that VR K-pop video content is based on freer and expanded thinking in a virtual space, which translates into high interactivity of people experiencing virtual reality and gives such positive influences as: concentration and immersion. Based on the results of the experiment, the authors concluded that K-pop music videos conducted with the use of virtual reality technology can stimulate the willingness of customers to buy metaverse content.Taking this potential into account, the authors rightly recommend replacing the existing content of K-pop music videos with experienced VR K-pop video content.Therefore, K-pop record studios should include this in their VR content production strategies. In conclusion, this study, conducted using EEG analysis to identify the effects of K-pop VR music videos on users, should be continued to validate the results on larger, more diverse samples. It would also be important to recognize how the experiences of VR K-pop video users, are influenced by their psychographic and cultural characteristics.

2. The thematic is interesting considering a new area of study the VR in music. Although a little complex, the research is well explained, regarding for example, the methodology and the care in the course of the study applied to the case studies. The results obtained are also clear. It would be more important if the concepts of alpha wave; beta waves beta waves were explained, as for example between line 341 “ The theta/beta ratio is an indicator of the participants' attention span, flow state, and concentration " and if, in the discussion, it were made clear whether the hypotheses were confirmed or not. On the other hand, although the authors in the discussion and in the conclusions have pointed out some practical and strategic implications for the use of VR in the music area (K-pop), I think they were dispersed between these two chapters 3. This article shows how the brain has a different response between a general k-pop music video and a VR k-pop music video. Although it is possible that this work could be a first stage to study other aspects more deeply, I currently believe that it does not contribute anything significant. Since there is a change in brain activity when a person watches a VR video, there are questions that could be explored: · 1) We do not know if the brain's response change is permanent or only occurs the first few times. When the individual becomes familiar with VR, is this change no longer significant? · 2) I don't think that this change is specific to Korean pop music... but if so, it should be shown that this change is unique and/or superior to other contexts. · 3) It is not clear that if such a change exists it must necessarily be positive. That would have to be proven. In other words, it should be shown that a VR video of Korean music offers a positive, permanent and superior experience to other contexts (for example, analyze whether Korean music has a greater effect than other types of music, etc). From work like this, I think it would be possible to analyze the effects that VR produces in the brain when a person interacts with a virtual context over a long period of time.